Driven to Business with Eddie Mayfield

Mike Seigle is the Director of Research and Database Management for Landmark Communications. Mike manages the firm’s sophisticated statewide database of voters, creating mailing lists, phoning lists, walk lists and other “direct voter contact” projects.

Managing a political database and making sense of it has parallels to business data.  In these days of “big data,” it’s important that even small businesses and their leaders understand the tricks of this trade.  Mike has also been a history instructor at Georgia Perimeter for a number of years.

The term “big data” is tossed about by everone these days, but few if any of us are aware of how deeply our lives and businesses are embedded into those “big data” repositories of information.

Eddie and Mike will discuss the similarities between political polling, and business data management.  Knowing who your customers are, why they buy from you, and whether they’re likely to continue is of interest to any business, and in today’s highly competitive marketplace,  you can’t afford to be left behind.  As a history instructor, Mike also brings an interesting historical perspective to the growth of “big data,” and how its evolved.

Interesting guest..  great program..

Driven to Business hosted by Eddie Mayfield is heard at 11 AM every Saturday on Atlanta’s Business radio, WAFS Biz 1190 AM.  The program is streamed live on biz1190.com and podcast on eddiemayfield.com

It’s simply the best business program in Atlanta..  tune in.