Driven to Business with Eddie Mayfield

Mike Seigle is the Director of Research and Database Management for Landmark Communications. Mike manages the firm’s sophisticated statewide database of voters, creating mailing lists, phoning lists, walk lists and other “direct voter contact” projects.

Mike and Landmark were the most accurate pollsters in the recent statewide elections here in Georgia, and in fact, were the first in the nation to state that David Perdue would win the US Senate seat without a runoff. Almost every other polling organization in the country thought otherwise.

Managing a political database and making sense of it has parallels to business data, and in these days of “big data” it’s important that even small businesses and their leaders understand the trick of this trade. Mike was a history instructor at Georgia Perimeter for a number of years, so he brings a unique perspective to this.

The business parallels and lessons are obvious… all of us in business need to understand who our customers are, what motivates them, and why they buy from us and not our competitors. Just as important, if the prospect is buying from your competitor, knowing WHY can help you win them over.

Mike is an interesting and thoughtful guest, give it a listen.

Driven to Business, hosted by Eddie Mayfield airs at 11 AM every Saturday on WAFS, Biz 1190 AM. The program is streamed live on Biz1190.com and podcast on eddiemayfield.com and itunes. SUBSCRIBE TO US ON ITUNES

Simply the best business radio in Atlanta, Driven to Business.