Eddie Mayfield: A little business chat
I spend much of our broadcast time here on Driven to Business interviewing people from a variety of backgrounds on subjects that I trust are interesting to our listeners. I recorded a program set to air on Saturday July 26th that’s a more laid back, fireside type, chat about business, growth, leadership, and marketing. Much of it is taken from my own experiences.
I find many small business people to be discouraged. As I once heard “One Minute Manager” author Ken Blanchard ask.. “who is just sick to death of encouragement?”
I started the program off by recalling some concepts from a great book by Mark Richardson, “How Fit is Your Business?” One of his precepts of being a fit business is to accept the NEW normal. Far too many of us in business keep thinking that the difficult new times we find ourselves in are somehow temporary, and are awaiting a return to what we found familiar and comfortable in the past. For most businesses however, NOW is normal, and it’s not only discouraging to you and your team to keep looking back, it can be fatal to your company if you keep it up. The 90’s are gone, and you can’t bring them back. I also talk a bit about Peter Bourke’s excellent book.. Unselling. (Hit the link) Peter does a great job of explaining why traditional sales techniques may just not work for you, and suggests a better approach.
It doesn’t matter if you’re big, small, profit, or non-profit. You MUST regain a sense of direction, purpose, and optimism.
Businesses thrive in all sorts of environments. I spend most of this program encouraging and giving some practical hints to those of you holding leadership positions. Your career and business can not only survive, but thrive, regardless of what the national economy is or isn’t doing.
I think you’ll enjoy this program. Tune in .
Driven to Business hosted by Eddie Mayfield airs every Saturday at 11 AM on Atlanta’s Business Radio, Biz 1190 AM. The show is streamed live on Biz1190.com and podcast on eddiemayfield.com .
Simply the best business radio in Atlanta.. Driven to Business.. tune in.
