Driven to Business with Eddie Mayfield

Mike Seigle is the Director of Research and Database Management for Landmark Communications. Mike manages the firm’s sophisticated statewide database of voters, creating mailing lists, phoning lists, walk lists and other “direct voter contact” projects.

Managing a political database and making sense of it has parallels to business data, and in these days of “big data” it’s important that even small businesses and their leaders understand the trick of this trade. Mike has also been a history instructor at Georgia Perimeter for a number of years.

Listen as Eddie and Mike discuss the ins and outs of identifying prospects, whether political or business, and capitalizing on them.

Driven to Business hosted by Eddie Mayfield is heard every at 11 AM Saturday on Atlanta’s business radio.. WAFS, Biz 1190 AM. It’s the best business program in Atlanta! Tune in.