Archive for October, 2015
Bill Haire with Travel Link
MP3
Bill Haire is Vice President and Managing Partner of Travel Link, an American Express full service travel agency. Travel Link is one of the top travel agencies in the country. You can reach Bill at 615-277-5174, or at travelink.com .
It’s difficult to imagine an industry that’s seen more changes in recent years due to technology than the the travel business. Yet Bill and his team have not only survived, they’ve prospered; and, had fun doing it.
His story is a great lesson to all of us in business. Adapt to your changing environment, know who your prospects are, and provide excellent customer service.
I’ve done two trips with Bill and Travel Link. A recent trip to the Holy Land, and another to Russia. One can’t help but be impressed with the logistical proficiency and warm atmosphere that pervades the Travel Link organization.
Bill is a champion not only of his organization, but of the travel industry as a whole, encouraging young people to consider it as a fulfilling and rewarding career.
Driven to Business, hosted by Eddie Mayfield is heard every Saturday at 11 AM Eastern Time on Atlanta’s business radio, Biz 1190 AM. The show is streamed live on biz1190.com and podcast on eddiemayfield.com and itunes.
Simply the best business radio in Atlanta- Driven to Business.
Bill Haire with Travel Link
Bill Haire is Vice President and Managing Partner of Travel Link, an American Express full service travel agency. Travel Link is one of the top travel agencies in the country. You can reach Bill at 615-277-5174, or at travelink.com .
It’s difficult to imagine an industry that’s seen more changes in recent years due to technology than the the travel business. Yet Bill and his team have not only survived, they’ve prospered; and, had fun doing it.
His story is a great lesson to all of us in business. Adapt to your changing environment, know who your prospects are, and provide excellent customer service.
I’ve done two trips with Bill and Travel Link. A recent trip to the Holy Land, and another to Russia. One can’t help but be impressed with the logistical proficiency and warm atmosphere that pervades the Travel Link organization.
Bill is a champion not only of his organization, but of the travel industry as a whole, encouraging young people to consider it as a fulfilling and rewarding career.
Bill appears on Driven to Business Saturday, October 31. Don’t miss it.
Driven to Business, hosted by Eddie Mayfield is heard every Saturday at 11 AM Eastern Time on Atlanta’s business radio, Biz 1190 AM. The show is streamed live on biz1190.com and podcast on eddiemayfield.com and itunes.
Simply the best business radio in Atlanta- Driven to Business.
Marketing: Sure we do that w Eddie Mayfield
MP3
Sometimes it’s hard to face realities. One I had to face, as do many of you, is that the terrific personality we were born with may not be enough to sustain business growth. When I first started EMA, most of our business came from relationships I had nurtured.
But, we needed more, and so we employed various sales people. At first, the results were disappointing and my tendency was to blame the sales person. I came to realize over time, that a big part of the problem was our lack of a strategic and coordinated sales and marketing system. We were forced into rectifying this, as many companies are forced into doing the right thing, when times got a little tough. While we certainly don’t know everything, we have enjoyed great success with our marketing programs, and we trust that in sharing them, it can benefit you.
On this Driven to Business episode, I’m going to address some common errors in marketing, and provide some practical tips to help you. My goal is to encourage you to do a better job at marketing your business (and perhaps AVOID the tough times that would force you into it.)
First; a little bit of definition. The terms “Sales” and “Marketing” are often interchanged, and they are indeed related. However, in a general sense, sales is more a push function, while marketing is a pull function.
Sales is meeting needs as opportunities arise in an individual method. This is often a person to person interaction.
Marketing is building a brand identity, and widely distributing information. When you walk into a prospect and they have heard positive things about you.. that’s good marketing.
Marketing cannot be separated from customer service, in fact, some would argue that customer service IS the driver of marketing, especially in a world where your business gets instant online reviews from websites like Yelp and others.
Regardless of the size of your business, or even if you are a non profit such as a church or other facility, establishing your brand and disseminating information is essential.
I start off with the very basics: Information is Marketing; Marketing is Information. We first of all need to establish the WHAT – WHEN – and WHERE of our message. This has to have more weight than how pretty our marketing literature or websites are.
I’m going to spend a fair amount of time talking about website marketing. I’m continually amazed at how even large companies and non-profits make simple errors in this area that cost them business and frustrated clients.
Give it a listen
Eddie
Driven to Business with Eddie Mayfield airs every Saturday at 11 AM on Atlanta’s business radio.. Biz 1190 AM. The program is streamed live on biz1190.com and podcast on eddiemayfield.com and itunes.
Simply the best business radio in Atlanta.. Driven to Business.
Sure we do marketing.. don’t we?
Sometimes it’s hard to face realities. One I had to face, as do many of you, is that the terrific personalities we were born with may not be enough to sustain business growth. When I first started EMA, most of our business came from relationships I had nurtured.
But, we needed more, and so we employed various sales people. At first, the results were disappointing and my tendency was to blame the sales person. I came to realize over time, that a big part of the problem was our lack of a strategic and coordinated sales and marketing system. We were forced into rectifying this, as many companies are forced into doing the right thing, when times got a little tough. While we certainly don’t know everything, we have enjoyed great success with our marketing programs, and we trust that in sharing them, it can benefit you.
On this Driven to Business episode, I’m going to address some common errors in marketing, and provide some practical tips to help you. My goal is to encourage you to do a better job at marketing your business (and perhaps AVOID the tough times that would force you into it.)
First; a little bit of definition. The terms “Sales” and “Marketing” are often interchanged, and they are indeed related. However, in a general sense, sales is more a push function, while marketing is a pull function.
Sales is meeting needs as opportunities arise in an individual method. This is often a person to person interaction.
Marketing is building a brand identity, and widely distributing information. When you walk into a prospect and they have heard positive things about you.. that’s good marketing.
Marketing cannot be separated from customer service, in fact, some would argue that customer service IS the driver of marketing, especially in a world where your business gets instant online reviews from websites like Yelp and others.
Regardless of the size of your business, or even if you are a non profit such as a church or other facility, establishing your brand and disseminating information is essential.
I start off with the very basics: Information is Marketing; Marketing is Information. We first of all need to establish the WHAT – WHEN – and WHERE of our message. This has to have more weight than how pretty our marketing literature or websites are.
I’m going to spend a fair amount of time talking about website marketing. I’m continually amazed at how even large companies and non-profits make simple errors in this area that cost them business and frustrate their clients.
This program will air at 11 AM on Saturday October 24th. Tune in.
Eddie
Driven to Business with Eddie Mayfield airs every Saturday at 11 AM on Atlanta’s business radio.. Biz 1190 AM. The program is streamed live on biz1190.com and podcast on eddiemayfield.com and itunes.
Simply the best business radio in Atlanta.. Driven to Business.
BlueHair Technology Group founder: Jane Ratliff
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Jane Ratliff is the founder and CEO of BlueHair Technology Group. BlueHair Technology Group is a nonprofit organization whose mission is to educate adult seniors about current technology and the tools available to them to connect and communicate with family and friends. By learning these skills, seniors will have a fun, comfortable, and convenient way to learn how to use technology, find information online, and stay alert and active.
Jane actually got the inspiration for BlueHair from her experience in teaching her aging mother to use technology. Jane’s group provides both videos and live seminars to seniors, teaching them to participate in social media, and lose their fear of modern technology. Visit her website at www.bluehairtech.org
Jane has a long and impressive career in both technology and business, and is an energetic and fun guest. Listeners will enjoy this program.
Driven to Business hosted by Eddie Mayfield airs every Saturday at 11 on WAFS, Biz 1190 AM radio. The program is streamed live on biz1190.com and podcast on both eddiemayfield.com and itunes.
Simply the best business radio in Atlanta.. Driven to Business.
So, you want to start a business?
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Starting a business is the fulfillment of the American dream for many people. I sometimes get asked for advice, and I always tell the prospective founders to take a hard look at what their day to day life will be like; even if the business is successful.
In this podcast I try and give some encouraging, but realistic steps that you can take as you start your new enterprise.
Driven to Business with Eddie Mayfield airs every Saturday at 11 AM on Atlanta’s Business Radio, WAFS, Biz 1190. The program is podcast on Eddiemayfield.com and on itunes. It is streamed live on biz1190.com
Simply the best business radio in Atlanta.. Driven to Business.